Giuseppe Simi left the Tuscan hills in Montepulciano, Italy to find his fortune in the gold fields of California.

Giuseppe and brother Pietro produced their first wines under the Simi name.

The first harvest in Simi's stone cellars at the present day winery on Healdsburg Avenue

The winery expanded its stone cellars. Tragically, later that year both Simi brothers died suddenly. Giuseppe's daughter Isabelle took over management at the age of 18.

Prohibition began. Isabelle sold all vineyard holdings to keep possession of cellars, anticipating a quick repeal of the Volstead Act.

Prohibition was repealed in December. Thanks to Isabelle, SIMI was immediately prepared to sell 500,000 gallons of perfectly cellared wines to the thirsty public.

Isabelle established SIMI's first retail outlet, a tasting room fashioned from a 25,000 gallon cask installed in front of the winery's stone cellars.

Isabelle Simi retired, selling the winery to Alexander Valley grape grower, Russell Green.

SIMI used the Alexander Valley appellation on its labels for the first time.

Zelma Long, considered another female pioneer in California Wine, joined us as president, directing a major renovation of our fermentation and barrel rooms.

We acquired Landslide Vineyard in southern Alexander Valley to enhance and expand our Cabernet Sauvignon program.

We purchased 100 acres in the Russian River Valley and began the development of Goldfields Vineyard, planting Chardonnay field selections and clones.

We celebrated 100 years of wine making in the stone cellars, building a new hospitality center to replace the old tasting room.

Thanks to its eco-friendly practices and dedication to sustainability, SIMI becomes officially green certified.

SIMI introduces a designated outdoor space for tastings, dining and entertainment.

We mark a new era for SIMI, focusing on the celebration of pioneers like Isabelle Simi whose passion and determination make goodness from grit.